Glossary
No jargon, no guesswork.
The terms we use, defined the way we wish they'd been explained to us.
SAAS
- Software-as-a-Service: software accessed online via subscription, no local install.
RAG
- Retrieval-Augmented Generation: an LLM that answers using indexed documents (vector DB) to stay grounded and current.
MCP
- Model Context Protocol: an open standard letting AI agents (Claude, ChatGPT, Copilot) call your systems via a unified interface.
GEO
- Generative Engine Optimization: optimising a site to be cited by LLM search (ChatGPT, Perplexity, Gemini).
TMA
- Application Maintenance: ongoing third-party maintenance — bugfixes, updates, security.
LCP
- Largest Contentful Paint: time to render the largest visible element. A Core Web Vitals metric.
TJM
- Day rate: the price of one consultant working day under a staffing contract.
CRO
- Conversion Rate Optimization: raising a site's conversion through hypotheses, A/B tests and measurement.
PPR
- Partial Pre-Rendering: Next.js technique that combines static prerender and dynamic streaming on the same page.
SSR
- Server-Side Rendering: the page is generated on demand on the server, per request.