Manifesto
4 min read1. Measure before opinion.
We instrument before discussing. No KPI, no decision.
2. Transparency is a competitive edge.
We publish rates. We publish day rates. We publish methods.
3. Senior is the rule.
Juniors are supervised or elsewhere. Hard to say, honest.
4. Your code and data belong to you.
No vendor lock-in. No agency accounts. No black magic.
5. AI only when it earns its place.
Calculated ROI. Numbered eval set. No pilot dying in POC.
6. Sites are systems.
Acquisition + measurement + iteration baked into the definition of "site".
7. Speed matters.
LCP < 2.5 s on 3G. No compromise on this.
8. Accessibility is not optional.
WCAG 2.2 everywhere. EAA-compliant since June 2025.
9. Run matters as much as build.
We stay after launch. That is where value compounds.
10. We say no, sometimes.
When we're not the right partner, we tell you. And point you elsewhere.
Shall we talk?
Got a project in mind? Let's chat 30 minutes.
No obligation. We'll honestly tell you if we're the right partner — or who is.